| The Online Marketing Inside Out [by Shayne Tilley and Brandon Eley] |
 Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.
You will learn about:
- The changing face of marketing
- The new frontier of PR and media
- Using your web s |
Ebook Size: Downloads:11 Rating: Updated:May 05,2012 |
| The Marketing Imagination [by Theodore Levitt ] |
 Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School s "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best -- sharp, knowledgeable, erudite, and, yes, as imaginative as ever. |
| Ebook Size: Downloads:9 Rating: Updated:May 05,2012 |
| Marketing Research: An Applied Approach [by Thomas C. Kinnear and James Taylor] |
 This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here s how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actua |
| Ebook Size: Downloads:8 Rating: Updated:May 05,2012 |
| Principles of Marketing [by Philip Kotler] |
 Brand New Original Soft Cover Edition! Textbook wrapped in Tip Top Condition. Ship from Multiple Locations from Asia Countries. Shipping should take from 3-4 business days within US, Canada, UK, Australia, Japan, and Singapore and other EU countries for ship with EXPEDITE. We do not ship to PO BOX, APO, FPO! Please leave your phone no. for quickly delivery. |
| Ebook Size: Downloads:7 Rating: Updated:May 05,2012 |
| New Product Development For Dummies [by Ph.D, CEO Robin Karol and Co-Director Beebe Nelson ] |
 The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues f |
| Ebook Size: Downloads:175 Rating: Updated:Aug 02,2011 |
| Customer Service For Dummies [by Karen Leland,Keith Bailey ] |
 Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs.
Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for s |
| Ebook Size: Downloads:139 Rating: Updated:Jul 23,2011 |
| Negotiating For Dummies [by Michael C. Donaldson,David Frohnmayer] |
 People who can’t or won’t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they’re getting gypped. Negotiating For Dummies, Second, Edition offers tips and strategies to help you become a more comfortable and effective negotiator. And, it shows you negotiating can improve many of your everyday transactions—everything from buying a car to upping your salary. Find out how to:
Develop a negotiating style
Map out the opposition
Set goals and limits
Listen, then ask the right question
Interpret body language
Say what you mean with crystal clarity
Deal with difficult people
Push the pause button
Close the deal
Featuring new information on re |
Ebook Size: Downloads:119 Rating: Updated:Jul 16,2011 |
| Marketing Research Kit For Dummies [by Michael Hyman PhD,Jeremy Sierra PhD] |
 The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what s most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether you re an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-ter |
| Ebook Size: Downloads:194 Rating: Updated:Jul 16,2011 |
| Mobile Marketing For Dummies [by Michael Becker,John Arnold ] |
 Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
Co |
| Ebook Size: Downloads:141 Rating: Updated:Jul 16,2011 |
| Marketing For Dummies [by Alexander Hiam ] |
 Covers everything from essential marketing principles and techniques to the latest methods and trends
Want to sharpen your marketing skills to promote your products and services? Whether you re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P s-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You ll learn how to prepare hard-hitting campaigns, plan a |
| Ebook Size: Downloads:679 Rating: Updated:Jul 16,2011 |
| Web Marketing For Dummies [by Jan Zimmerman] |
 By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success.
In this book you’ll find out how to use online tools to spread your marketing message; establish a strong Web presence; promote your site with e-mail marketing, search engine optimization, pay-per-click, and social networking tools; and measure your marketing success. You’ll also discover how to:
Craft an online marketing plan, set site goals, and define your m |
| Ebook Size: Downloads:118 Rating: Updated:Jul 16,2011 |
| Advanced Selling For Dummies [by Ralph R. Roberts,Joe Kraynak] |
 Advanced Selling For Dummies® is a terrific resource that can energize your business performance and boost your bottom line. An excellent guide for both seasoned salespeople who want to take their productivity to the next level and small- and large-business entrepreneurs who are missing the advanced selling strategies that they really need to generate business and revenue.
This book is packed with practical advice on how to boost sales, productivity and profits through the full-court-press approach to marketing and sales. Unlike other books that claim to reveal the "secret" to selling, Advanced Selling For Dummies is based on the premise that no single secret exists. You need a positive attitude, a strong work ethic, a creative mind, and the "stickto |
| Ebook Size: Downloads:185 Rating: Updated:Jul 12,2011 |
| Cross-Cultural Selling For Dummies [by Michael Soon Lee,Ralph R. Roberts,Joe Kraynak ] |
 Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying genera |
| Ebook Size: Downloads:110 Rating: Updated:Jul 12,2011 |
| Advertising For Dummies [by Gary Dahl ] |
 So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your com |
| Ebook Size: Downloads:139 Rating: Updated:Jul 12,2011 |
Page 1 of about 17 results Previous
Next
An expanding series of short, specialist English courses for different professions, work skills, and industries.